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Unread 08-19-2019, 11:40 PM   #1
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Default BMW's new CEO urges staff to narrow the gap with Mercedes

Filed under: Green,BMW,Mercedes-Benz,Tesla,Electric,Luxury,Performance

Click the image to open in full size. BMW's new chief executive urged employees to embrace change and to find innovative ways to help the Bavarian carmaker overtake rival Mercedes at a time when demand for luxury cars is waning. Oliver Zipse addressed staff in an internal email a day after his predecessor Harald Krueger stepped down. BMW has lost ground to Mercedes-Benz producer Daimler in the past five years and seen rivals such as Tesla jump ahead in electric car sales.Continue reading BMW's new CEO urges staff to narrow the gap with Mercedes

BMW's new CEO urges staff to narrow the gap with Mercedes originally appeared on Autoblog on Mon, 19 Aug 2019 08:01:00 EDT. Please see our terms for use of feeds.



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